Recycled Content Claims Explained
A guide to making accurate, defensible recycled-content claims and avoiding greenwashing risk.
Recycled Content Claims Explained
This guide explains how recycled-content claims are defined, calculated and substantiated, referencing standards such as ISO 14021 and certification schemes so claims stay accurate and non-misleading.
How we handle it, step by step
State clearly what the claim covers.
Base it on documented, verifiable content.
Follow ISO 14021 and scheme definitions.
Phrase specifically to avoid misleading interpretation.
Your deliverables
Recycled Content Claims Explained — questions we get
What makes a claim misleading?
Vague, unqualified or unsubstantiated statements — claims should be specific and backed by evidence.
Do I need certification to claim recycled content?
Not always, but documented substantiation is essential, and certification strengthens credibility.
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