Behaviour is the hardest part of waste — so we change it.
Segregation only sticks when households believe in it. Social Lab runs IEC campaigns — door-to-door outreach, corner meetings, street plays and school programmes — that turn segregation-at-source into a shared habit.
Four channels, one behaviour change
No single message changes a habit. We design and run a coordinated campaign that meets people where they are — at the door, in the neighbourhood, at school and on the street.
One-to-one household engagement on what to segregate, why it matters and how to do it — the backbone of every campaign.
Neighbourhood-level conversations and community meetings that build collective buy-in beyond the individual home.
Culturally-rooted formats — rallies, nukkad-natak street theatre and school programmes — that reach children and families together.
Live segregation demonstrations plus sticker and reusable-bag distribution that make the new habit easy and visible.
From baseline to a habit that sticks
A designed campaign — not a one-off drive — with repeat touchpoints and a hand-off that keeps segregation going after we leave.
- 01 Baseline & audience
Map the ward — awareness levels, languages, waste behaviour and the gaps that matter most.
- 02 Message design
Build clear, local messaging on classification, disposal hazards and segregation-at-source.
- 03 Field delivery
Run the mix — door-to-door, corner meetings, demos, rallies, street plays and clean-up drives.
- 04 Reinforce & measure
Repeat touchpoints, track segregation behaviour and hand the routine to the ULB to sustain.
IEC that moved real behaviour
Campaigns that changed how wards behave
Municipalities & organisations we've delivered with
Awareness is where every clean city starts
IEC sets up source segregation — which makes collection, processing and integration work. It runs hand-in-hand with the rest of our waste-circularity toolkit.
Planning a source-segregation drive?
We’ll design an IEC campaign around your ward — from door-to-door scripts to street theatre — and hand you a habit that lasts.
Or call +91 95794 42142 · [email protected]