Turning Waste Into Wealth — City Compost Business Models for ULBs
A scalable compost-marketing model across four cities in Maharashtra, for GIZ.
Overview. For GIZ, Social Lab developed sustainable city-compost business models for ULBs in Maharashtra — a scalable compost-marketing model across four cities, integrating Harit branding, FCO-compliant quality assurance, logistics and farmer-market engagement.
Project story
Swipe through the project as we published it — real slides from the field.
The challenge
City compost from ULBs needed a viable route to market — consistent quality, recognisable branding, dependable logistics and real demand from farmers — to turn municipal wet waste into a saleable product.
Social Lab developed a scalable compost-marketing model across four cities — Harit branding & packaging for market appeal, quality assurance to FCO norms, logistics & supply chain, and market engagement with farmer groups, FPOs, Krushi Kendras and nurseries.
Our approach
Building market appeal for ULB-produced city compost through Harit branding and packaging.
Ensuring compost quality as per FCO (Fertiliser Control Order) norms.
Designing logistics and supply chain for seamless delivery.
Engaging farmer groups, FPOs, Krushi Kendras and nurseries to create demand.
Results
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