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IEC & Behaviour Change

Community Waste Awareness Programme

Ground-level campaigns that move communities from awareness to action.

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Community members engaging with municipal segregation on the ground
What it is

Awareness alone rarely changes behaviour. Our community programmes combine door-step engagement, local influencers, events and feedback to move neighbourhoods from knowing to actually segregating and participating.

Why it matters
  • Awareness without action changes nothing
  • Local, trusted messengers drive real behaviour change
  • Community ownership sustains segregation
From knowing to doing

Move a neighbourhood from awareness to action

Awareness alone rarely changes behaviour. Trusted local messengers carry a community down the ladder from simply knowing to actually segregating.

ReachDoor-step, events & local media
AwarenessWhy segregation matters here
ActionHouseholds start segregating
Sustained habitCommunity ownership keeps it going
How we do it

A clear, practical approach

01Audience & message

Community profiling and tailored messaging.

02Multi-channel drive

Door-step, events, influencers and local media.

03Reinforce

Feedback, recognition and repeated touchpoints.

Proof on the ground

Related work we've delivered

Real projects behind our iec & behaviour change — named partners, measured outcomes.

Urban SWM

Creating a Garbage-Free Slum in Wadarwadi

Wadarwadi, Shivajinagar ward, Pune

82%Households covered for waste collection (up from ~18%)
Read the case study →
Urban SWM

Transforming Rahuri — A Model for Sustainable Solid Waste Management

Rahuri, Ahmednagar district, Maharashtra

100%Door-to-door waste collection achieved
Read the case study →
Urban SWM

Community-Driven Waste Management in Deolali Pravara

Deolali Pravara, Ahmednagar district, Maharashtra

8Garbage Vulnerable Points (GVPs) eliminated
Read the case study →
More in IEC & Behaviour Change

Related services

School Waste IEC Programme Using schools to build a segregating generation — and reach households. Explore → Source-Segregation Behaviour-Change Campaign The focused campaign that gets households to actually use two bins. Explore → Waste IEC Material Development Clear, local, effective communication materials — not generic posters. Explore → Digital IEC & Social-Media Campaigns Reaching urban residents where they are — on their phones. Explore → All of IEC & Behaviour ChangeSee the full iec & behaviour change service.→
FAQ

Community Waste Awareness Programme — quick answers

The essentials, then talk to us for your specifics.

Talk to our team →
What is community waste awareness programme?
Awareness alone rarely changes behaviour. Our community programmes combine door-step engagement, local influencers, events and feedback to move neighbourhoods from knowing to actually segregating and participating.
Who needs Community Waste Awareness Programme?
It's built for ULBs & CSR programmes. Awareness without action changes nothing Local, trusted messengers drive real behaviour change
How does Social Lab deliver Community Waste Awareness Programme?
Audience & message: Community profiling and tailored messaging. Multi-channel drive: Door-step, events, influencers and local media. Reinforce: Feedback, recognition and repeated touchpoints. You get: A community IEC campaign; Local-influencer engagement; Behaviour-tracking feedback.
Where to next

Explore the rest of our waste-circularity work — by service, by who you are, or by where you operate.

All services By client type By location Waste Circularity hub →
Insights & field notes

Latest thinking on this

All insights →
India's Circularity Leap: Key Learnings for Waste Management in 2026Waste CircularityIndia's Circularity Leap: Key Learnings for Waste Management in 2026As India accelerates its transition to a circular economy, businesses and municipalities must adapt. Discover critical waste circularity learnings for 2026.29 Sept 2026 · 6 min readMaterial Sovereignty in India: Building Resilient Circular Supply ChainsWaste CircularityMaterial Sovereignty in India: Building Resilient Circular Supply ChainsIndia can strengthen material security by connecting smarter design, EPR, urban recovery, recycling quality and demand for verified secondary materials.23 Sept 2026 · 6 min readBuilding a Circular City: A Solid-Waste Roadmap for ULBsWaste CircularityBuilding a Circular City: A Solid-Waste Roadmap for ULBsA practical, phase-by-phase solid-waste roadmap for Indian ULBs to move from disposal to circularity, aligned with SWM Rules 2016 and SBM-U 2.0, covering the full value chain from segregation to scientific disposal.8 Jun 2026 · 12 min read
Let’s talk

Need community waste awareness programme?

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