Digital IEC & Social-Media Campaigns
Reaching urban residents where they are — on their phones.
Digital IEC extends behaviour change onto the channels urban residents actually use — WhatsApp, Instagram, short video and civic apps — with content designed to inform, nudge and gather feedback at scale.
- Urban residents are reached fastest on digital
- Digital enables two-way feedback and complaints
- It amplifies ground campaigns cost-effectively
Behaviour change on the channels people use
Digital IEC meets urban residents on WhatsApp, short video and civic apps — a continuous loop of planning, content, community and measurement.
A clear, practical approach
Platforms, formats and calendar.
Content production and community management.
Reach, engagement and behaviour signals.
Related work we've delivered
Real projects behind our iec & behaviour change — named partners, measured outcomes.
Creating a Garbage-Free Slum in Wadarwadi
Wadarwadi, Shivajinagar ward, Pune
Transforming Rahuri — A Model for Sustainable Solid Waste Management
Rahuri, Ahmednagar district, Maharashtra
Community-Driven Waste Management in Deolali Pravara
Deolali Pravara, Ahmednagar district, Maharashtra
Related services
Digital IEC & Social-Media Campaigns — quick answers
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