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IEC & Behaviour Change

Digital IEC & Social-Media Campaigns

Reaching urban residents where they are — on their phones.

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Dashboards tracking digital campaign reach and engagement
What it is

Digital IEC extends behaviour change onto the channels urban residents actually use — WhatsApp, Instagram, short video and civic apps — with content designed to inform, nudge and gather feedback at scale.

Why it matters
  • Urban residents are reached fastest on digital
  • Digital enables two-way feedback and complaints
  • It amplifies ground campaigns cost-effectively
Reach them on their phones

Behaviour change on the channels people use

Digital IEC meets urban residents on WhatsApp, short video and civic apps — a continuous loop of planning, content, community and measurement.

PlanChannels, formats & calendar
CreateContent that informs & nudges
EngageCommunity & two-way feedback
MeasureReach, engagement, behaviour signals
How we do it

A clear, practical approach

01Channel & content plan

Platforms, formats and calendar.

02Content & community

Content production and community management.

03Measure

Reach, engagement and behaviour signals.

Proof on the ground

Related work we've delivered

Real projects behind our iec & behaviour change — named partners, measured outcomes.

Urban SWM

Creating a Garbage-Free Slum in Wadarwadi

Wadarwadi, Shivajinagar ward, Pune

82%Households covered for waste collection (up from ~18%)
Read the case study →
Urban SWM

Transforming Rahuri — A Model for Sustainable Solid Waste Management

Rahuri, Ahmednagar district, Maharashtra

100%Door-to-door waste collection achieved
Read the case study →
Urban SWM

Community-Driven Waste Management in Deolali Pravara

Deolali Pravara, Ahmednagar district, Maharashtra

8Garbage Vulnerable Points (GVPs) eliminated
Read the case study →
More in IEC & Behaviour Change

Related services

School Waste IEC Programme Using schools to build a segregating generation — and reach households. Explore → Community Waste Awareness Programme Ground-level campaigns that move communities from awareness to action. Explore → Source-Segregation Behaviour-Change Campaign The focused campaign that gets households to actually use two bins. Explore → Waste IEC Material Development Clear, local, effective communication materials — not generic posters. Explore → All of IEC & Behaviour ChangeSee the full iec & behaviour change service.→
FAQ

Digital IEC & Social-Media Campaigns — quick answers

The essentials, then talk to us for your specifics.

Talk to our team →
What is Digital IEC & Social-Media Campaigns?
Digital IEC extends behaviour change onto the channels urban residents actually use — WhatsApp, Instagram, short video and civic apps — with content designed to inform, nudge and gather feedback at scale.
Who needs Digital IEC & Social-Media Campaigns?
It's built for ULBs & CSR programmes. Urban residents are reached fastest on digital Digital enables two-way feedback and complaints
How does Social Lab deliver Digital IEC & Social-Media Campaigns?
Channel & content plan: Platforms, formats and calendar. Content & community: Content production and community management. Measure: Reach, engagement and behaviour signals. You get: A digital campaign plan; A content calendar & assets; Engagement analytics.
Where to next

Explore the rest of our waste-circularity work — by service, by who you are, or by where you operate.

All services By client type By location Waste Circularity hub →
Let’s talk

Need digital IEC & social-media campaigns?

Tell us where you are and we'll scope it — baseline to measured impact.

Book a consultation

Or call +91 95794 42142 · [email protected]