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IEC & Behaviour Change

Source-Segregation Behaviour-Change Campaign

The focused campaign that gets households to actually use two bins.

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Two-bin source segregation of household waste
What it is

Getting a city to segregate is a behaviour-change problem, not a bin problem. We design targeted campaigns — messaging, incentives, collection-side reinforcement and monitoring — that shift segregation rates measurably.

Why it matters
  • Segregation is the highest-leverage behaviour in SWM
  • Campaigns must pair messaging with collection reinforcement
  • Measurable rate shifts are what Survekshan rewards
The behaviour-change loop

How two-bin habits actually take hold

Segregation is a behaviour problem, not a bin problem. A cue, an action and reinforcement, repeated, turn a one-off effort into routine.

PromptTwo-bin cue at the doorstep
ActHousehold segregates wet & dry
ReinforceCollection-side nudges & recognition
Habit formsSegregation becomes routine
How we do it

A clear, practical approach

01Barrier analysis

Why households don’t segregate today.

02Campaign + reinforcement

Messaging paired with collection-side nudges.

03Measure & sustain

Segregation-rate tracking and iteration.

Proof on the ground

Related work we've delivered

Real projects behind our iec & behaviour change — named partners, measured outcomes.

Urban SWM

Creating a Garbage-Free Slum in Wadarwadi

Wadarwadi, Shivajinagar ward, Pune

82%Households covered for waste collection (up from ~18%)
Read the case study →
Urban SWM

Transforming Rahuri — A Model for Sustainable Solid Waste Management

Rahuri, Ahmednagar district, Maharashtra

100%Door-to-door waste collection achieved
Read the case study →
Urban SWM

Community-Driven Waste Management in Deolali Pravara

Deolali Pravara, Ahmednagar district, Maharashtra

8Garbage Vulnerable Points (GVPs) eliminated
Read the case study →
More in IEC & Behaviour Change

Related services

School Waste IEC Programme Using schools to build a segregating generation — and reach households. Explore → Community Waste Awareness Programme Ground-level campaigns that move communities from awareness to action. Explore → Waste IEC Material Development Clear, local, effective communication materials — not generic posters. Explore → Digital IEC & Social-Media Campaigns Reaching urban residents where they are — on their phones. Explore → All of IEC & Behaviour ChangeSee the full iec & behaviour change service.→
FAQ

Source-Segregation Behaviour-Change Campaign — quick answers

The essentials, then talk to us for your specifics.

Talk to our team →
What is source-segregation behaviour-change campaign?
Getting a city to segregate is a behaviour-change problem, not a bin problem. We design targeted campaigns — messaging, incentives, collection-side reinforcement and monitoring — that shift segregation rates measurably.
Who needs Source-Segregation Behaviour-Change Campaign?
It's built for ULBs, campuses & societies. Segregation is the highest-leverage behaviour in SWM Campaigns must pair messaging with collection reinforcement
How does Social Lab deliver Source-Segregation Behaviour-Change Campaign?
Barrier analysis: Why households don’t segregate today. Campaign + reinforcement: Messaging paired with collection-side nudges. Measure & sustain: Segregation-rate tracking and iteration. You get: A behaviour-change campaign; Messaging & incentive design; Segregation-rate measurement.
Where to next

Explore the rest of our waste-circularity work — by service, by who you are, or by where you operate.

All services By client type By location Waste Circularity hub →
Let’s talk

Need source-segregation behaviour-change campaign?

Tell us where you are and we'll scope it — baseline to measured impact.

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