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IEC & Behaviour Change

Waste IEC Material Development

Clear, local, effective communication materials — not generic posters.

Scope this with us →All of IEC & Behaviour Change
Field research informing local IEC material development
What it is

Effective IEC needs materials that fit the local language, literacy and context. We develop posters, jingles, videos, signage and stickers grounded in behaviour-change principles — not one-size-fits-all templates.

Why it matters
  • Generic materials get ignored
  • Local language and visuals drive comprehension
  • Consistent materials reinforce the campaign
Behaviour-first creative

Materials people actually read and act on

Generic posters get ignored. Grounding every creative in one target behaviour and the local context is what makes IEC materials work.

DefineTarget behaviourThe one action to shift
Core messageAudience-fit, plain language
Local creativePrint, audio, video & signage
KitTested & deployedA localisable, ready-to-use suite
How we do it

A clear, practical approach

01Message strategy

Core behaviours and audience-fit messaging.

02Creative development

Print, audio, video and signage designed and tested.

03Deployment kit

A ready-to-use, localisable material kit.

Proof on the ground

Related work we've delivered

Real projects behind our iec & behaviour change — named partners, measured outcomes.

Urban SWM

Creating a Garbage-Free Slum in Wadarwadi

Wadarwadi, Shivajinagar ward, Pune

82%Households covered for waste collection (up from ~18%)
Read the case study →
Urban SWM

Transforming Rahuri — A Model for Sustainable Solid Waste Management

Rahuri, Ahmednagar district, Maharashtra

100%Door-to-door waste collection achieved
Read the case study →
Urban SWM

Community-Driven Waste Management in Deolali Pravara

Deolali Pravara, Ahmednagar district, Maharashtra

8Garbage Vulnerable Points (GVPs) eliminated
Read the case study →
More in IEC & Behaviour Change

Related services

School Waste IEC Programme Using schools to build a segregating generation — and reach households. Explore → Community Waste Awareness Programme Ground-level campaigns that move communities from awareness to action. Explore → Source-Segregation Behaviour-Change Campaign The focused campaign that gets households to actually use two bins. Explore → Digital IEC & Social-Media Campaigns Reaching urban residents where they are — on their phones. Explore → All of IEC & Behaviour ChangeSee the full iec & behaviour change service.→
FAQ

Waste IEC Material Development — quick answers

The essentials, then talk to us for your specifics.

Talk to our team →
What is Waste IEC Material Development?
Effective IEC needs materials that fit the local language, literacy and context. We develop posters, jingles, videos, signage and stickers grounded in behaviour-change principles — not one-size-fits-all templates.
Who needs Waste IEC Material Development?
It's built for ULBs & missions. Generic materials get ignored Local language and visuals drive comprehension
How does Social Lab deliver Waste IEC Material Development?
Message strategy: Core behaviours and audience-fit messaging. Creative development: Print, audio, video and signage designed and tested. Deployment kit: A ready-to-use, localisable material kit. You get: A localised IEC material suite; Behaviour-tested creatives; A deployment toolkit.
Where to next

Explore the rest of our waste-circularity work — by service, by who you are, or by where you operate.

All services By client type By location Waste Circularity hub →
Insights & field notes

Latest thinking on this

All insights →
India's Circularity Leap: Key Learnings for Waste Management in 2026Waste CircularityIndia's Circularity Leap: Key Learnings for Waste Management in 2026As India accelerates its transition to a circular economy, businesses and municipalities must adapt. Discover critical waste circularity learnings for 2026.29 Sept 2026 · 6 min readMaterial Sovereignty in India: Building Resilient Circular Supply ChainsWaste CircularityMaterial Sovereignty in India: Building Resilient Circular Supply ChainsIndia can strengthen material security by connecting smarter design, EPR, urban recovery, recycling quality and demand for verified secondary materials.23 Sept 2026 · 6 min readBuilding a Circular City: A Solid-Waste Roadmap for ULBsWaste CircularityBuilding a Circular City: A Solid-Waste Roadmap for ULBsA practical, phase-by-phase solid-waste roadmap for Indian ULBs to move from disposal to circularity, aligned with SWM Rules 2016 and SBM-U 2.0, covering the full value chain from segregation to scientific disposal.8 Jun 2026 · 12 min read
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Need waste IEC material development?

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